Director of Sales
Job Title: Director of Sales
Location: Eberlestock Headquarters
Schedule: Monday – Friday, 8AM to 5 PM (flex based on business needs)
Reports To: Chief Marketing Officer (CMO)
Position Summary:
Eberlestock is seeking a strategic Director of Sales to lead our wholesale growth and retail partnerships through a period of significant scale and organizational maturity. This position will own revenue performance across all wholesale channels, domestic and international, and lead a team focused on expanding category presence, strengthening existing partnerships, and elevating the Eberlestock brand experience at retail.
Reporting to the Chief Marketing Officer, this role requires a leader capable of combining strategic foresight with operational discipline. The Director of Sales will set the long-term vision for Eberlestock’s retail presence, ensuring alignment between Sales, Marketing, Product, and Operations to create seamless, profitable, and brand-consistent execution across all markets.
The ideal candidate brings deep experience managing complex retail partnerships within the outdoor, tactical, or sporting goods industry, with proven success scaling national accounts and driving sell-through performance. They are a results-driven leader who can think globally, act cross-functionally, and build a disciplined, high-performing sales organization.
About Eberlestock:
Eberlestock is a premium outdoor and tactical brand built on purpose, performance, and trust. Founded by an Olympic biathlete and driven by real-world experience, our products are designed to perform when it matters most — in the backcountry, in the field, and everywhere reliability is non-negotiable.
We’re building more than gear. We’re building a legacy brand that values craftsmanship, accountability, and people who take pride in doing things the right way. Our team is made up of individuals who care deeply about the work, challenge each other to be better, and understand that great products come from great people.
Our Core Values:
Authenticity, where integrity drives every decision.
Quality, because every detail, every feature, and every idea is a reflection of our standard of excellence.
Guarantee, not just in our gear, but in how we show up for our customers, our community, and each other.
Key Responsibilities:
Strategic Leadership
Define and execute the company’s wholesale sales strategy aligned with long-term growth goals, brand positioning, and profitability targets.
Implement a national retail strategy that includes the development of sales enablement and training programs, visual merchandising standards, regional and store-level leadership partnerships, and in-field support and execution.
Lead forecasting, pipeline management, and sales pacing across all channels, ensuring operational readiness and cross-functional accountability.
Build and manage a high-performance team with clear KPIs, structured reporting, and a culture of ownership and transparency.
Partner with the Data team to build reliable sales dashboards and quarterly forecasting models that improve planning accuracy.
Account Growth & Channel Strategy
Oversee national and regional retail relationships, ensuring strong alignment, collaboration, and joint business planning.
Prioritize expansion within existing accounts, driving deeper category penetration, curated and strategic SKU offering, and enhancing in-store brand presence.
Lead international and distribution sales strategy, ensuring global consistency while adapting to regional nuances and opportunities.
Build account tiering and segmentation frameworks that align resources and attention with revenue potential and strategic value.
Monitor sell-through velocity, inventory health, and margin contribution to guide promotional and production planning.
Cross-Functional Collaboration
Work closely with Marketing and Product leadership to ensure coordinated go-to-market plans, product launch alignment, and promotional synchronization.
Leverage DTC and eCommerce performance data to inform B2B sales strategy, forecast accuracy, and account prioritization.
Partner with Operations to improve demand planning, fulfillment efficiency, and allocation accuracy across top accounts.
Collaborate with the B2B Marketing Manager to ensure the creation and delivery of impactful sales tools, presentations, and collateral.
Team Leadership & Development
Lead and mentor a growing team including Account Managers, Sales Coordinator, and B2B Marketing Manager.
Build a unified sales culture focused on performance, collaboration, and continuous improvement.
Develop structured training, performance metrics, and incentive plans aligned with company goals.
Serve as a visible leader both internally and externally, representing Eberlestock’s mission, products, and customers with authenticity and professionalism.
Required Qualifications:
8–12 years of progressive sales leadership experience in the outdoor, tactical, or consumer goods industry.
Experience managing partnerships with national retail brands, including a proven ability to align strategic goals and increase sales and presence through relationship expansion.
Proven success leading national and international sales operations.
Strong understanding of sell-through dynamics, product assortment planning, and inventory management.
Skilled in building high-functioning teams and implementing structured processes, KPIs, and communication systems.
Demonstrated ability to integrate sales with Marketing, Product, and Operations to drive organizational alignment.
Financial literacy with a clear understanding of pricing strategy, gross margin, and forecasting fundamentals.
Experienced with CRM and analytics platforms (NetSuite, Salesforce, HubSpot, or equivalent).
Strategic yet hands-on mindset.
Benefit Offerings:
Generous tiered PTO allowance with an initial accrual level of 12 days annually
10 Paid Company Holidays
Two Medical Plan Options with 70% of employee-only premium paid by company
Optional Dental Coverage
Optional Vision Coverage
Company Sponsored 401K Plan with 4% employer match
55% Eberlestock Employee Discount (40% for purchases for friends and family)
“Pick a Pack” Gift following 90-day probationary period
Eberlestock is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.