Director of Sales

Boise, ID

Full Time

Sales

Senior Manager/Supervisor

Job Title: Director of Sales

Location: Boise, Idaho

Reports To: Chief Marketing Officer (CMO)

Position Summary

Eberlestock is seeking a strategic, visionary Director of Sales to lead our wholesale growth and retail partnerships through a period of significant scale and organizational maturity. This Director will own revenue performance across all wholesale channels, domestic and international, and lead a team focused on expanding category presence, strengthening existing partnerships, and elevating the Eberlestock brand experience at retail.

Reporting to the Chief Marketing Officer, this role requires a leader capable of combining strategic foresight with operational discipline. The Director of Sales will set the long-term vision for Eberlestock’s retail presence, ensuring alignment between Sales, Marketing, Product, and Operations to create seamless, profitable, and brand-consistent execution across all markets.

The ideal candidate brings deep experience managing complex retail partnerships within the outdoor, tactical, or sporting goods industry, with proven success scaling national accounts and driving sell-through performance. They are a results-driven leader who can think globally, act cross-functionally, and build a disciplined, high-performing sales organization.

Strategic Leadership

•    Define and execute the company’s wholesale sales strategy aligned with long-term growth goals, brand positioning, and profitability targets.
•    Implement a national retail strategy that includes the development of sales enablement and training programs, visual merchandising standards, regional and store-level leadership partnerships, and in-field support and execution.
•    Lead forecasting, pipeline management, and sales pacing across all channels, ensuring operational readiness and cross-functional accountability.
•    Build and manage a high-performance team with clear KPIs, structured reporting, and a culture of ownership and transparency.
•    Partner with the Data team to build reliable sales dashboards and quarterly forecasting models that improve planning accuracy.

Account Growth & Channel Strategy

•    Oversee national and regional retail relationships, ensuring strong alignment, collaboration, and joint business planning.
•    Prioritize expansion within existing accounts, driving deeper category penetration, curated and strategic SKU offering, and enhancing in-store brand presence.
•    Lead international and distribution sales strategy, ensuring global consistency while adapting to regional nuances and opportunities.
•    Build account tiering and segmentation frameworks that align resources and attention with revenue potential and strategic value.
•    Monitor sell-through velocity, inventory health, and margin contribution to guide promotional and production planning.

Cross-Functional Collaboration

•   Work closely with Marketing and Product leadership to ensure coordinated go-to-market plans, product launch alignment, and promotional synchronization.
•    Leverage DTC and eCommerce performance data to inform B2B sales strategy, forecast accuracy, and account prioritization.
•    Partner with Operations to improve demand planning, fulfillment efficiency, and allocation accuracy across top accounts.
•    Collaborate with the B2B Marketing Manager to ensure the creation and delivery of impactful sales tools, presentations, and collateral.

Team Leadership & Development

•    Lead and mentor a growing team including Account Managers, Sales Coordinator, and B2B Marketing Manager.
•    Build a unified sales culture focused on performance, collaboration, and continuous improvement.
•    Develop structured training, performance metrics, and incentive plans aligned with company goals.
•    Serve as a visible leader both internally and externally, representing Eberlestock’s mission, products, and customers with authenticity and professionalism.

Qualifications

•    8–12 years of progressive sales leadership experience in the outdoor, tactical, or consumer goods industry.
•    Experience managing partnerships with national retail brands, including a proven ability to align strategic goals and increase sales and presence through relationship expansion.
•    Proven success leading national and international sales operations.
•    Strong understanding of sell-through dynamics, product assortment planning, and inventory management.
•    Skilled in building high-functioning teams and implementing structured processes, KPIs, and communication systems.
•    Demonstrated ability to integrate sales with Marketing, Product, and Operations to drive organizational alignment.
•    Financial literacy with a clear understanding of pricing strategy, gross margin, and forecasting fundamentals.
•    Experienced with CRM and analytics platforms (NetSuite, Salesforce, HubSpot, or equivalent).
•    Strategic yet hands-on mindset.

Performance Metrics

•    Wholesale revenue growth vs. target.
•    Sell-through velocity and in-store category expansion.
•    Forecast accuracy and pacing discipline.
•    Account retention and satisfaction rates.
•    Team performance and development progress.
•    Cross-departmental execution and collaboration.

Ideal Candidate Profile

•    This role is best suited for a leader who is both strategic and tactical, someone who can articulate a long-term vision while ensuring the team delivers measurable, immediate results.
•    Visionary yet tactical, able to see the future state of the business and build the systems to get there.
•    Collaborative and influential, a connector between departments who can inspire alignment and accountability.
•    Data-driven and disciplined, obsessed with metrics, forecasting, and continuous performance improvement.
•    Culturally aligned: entrepreneurial, resilient, and motivated by challenge, someone who thrives in a fast-moving, high-expectation environment.

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Director of Sales

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